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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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Deciding Where and Who To Buy Cheap Car Insurance From

It helps if you know the factors that affect your car insurance premiums. There are a few steps you may be able to take to help keep your insurance premiums lower. MotoWorld.co.uk will try to make some of the more important information more accessable to you so that you can make a more informed choice. There are hundreds of car insurance companies offering untold numbers of differing policies to UK drivers, so there are a few simple rules to remember and also a few tips which should make it allot easier for you to single out the most important information relevant to you. This will help you to quickly and easily find the best car and or motorbike insurance quote or policy for you. Shopping for insurance online is faster, and more convenient than using the phone. Buying car insurance online is almost always cheaper too. Increasing insurance companies offering online car insurance and the prevalence of online discounts mean better consumer prices!

What Makes Car Insurance So Expensive?
The amount you will have to pay will depend on several factors mostly within your control, but this is strictly more true as you get older and build up driving experience. I will discuss several of these so simply pick the box relating to your interest and skip the rest.
    Woman Drivers - Read about this topic.
    Young, Mature and Newly Qualified drivers - Read about this topic.
    Gap Insurance or Car Depreciation - Read about this topic.
    Level Of Cover - Read about this topic.
    The Car Itself - Read about this topic.
    Performance and Modified Cars - Read about this topic.
    Your Locality - Read about this topic.

These are just a few of the topics I will try to provide you with more information on. I have done my best to ensure that this information is as accurate as possible but please bear in mind that this site is not responsible for any errors found and you are expected to clarify any points you are unsure about with your insurer before you accept what is stated here. The information found here is only a GUIDE.
 
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