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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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BMW X6
Written by Editor   

Sky Drives - BMW X6

By Sky Motoring © 2008 BSkyB Ltd All Rights Reserved
Tuesday, November 13, 2007

 Image for Elephant Car Insurance - Click on image for quoteThe BMW X6 is nothing less than a whole new genre of car. The German car-maker refers to it as a Sports Activity Coupe, or SAC, attempting to blend the inherent sportiness of an upmarket coupe with the go-anywhere ability and toughened styling of a luxury four-wheel drive. The result is a car quite unlike anything else on the road today. Luckily, we’re first to drive the X6 (well, one of the final prototypes) on Michelin’s test track in South Carolina ahead of its launch late next year.

On the outside
It’s difficult describing the way this car looks to those who’ve never seen it in the metal. Imagine the arched roofline of a 6-series sat on the high-sided body of an X5 and you’ll begin to get some idea of what BMW has created here. It likes to refer to the car as a coupe, but with four doors and a huge one-piece bootlid. It’s a coupe unlike any other you’ve seen.

The production version of the X6 is little changed to the concept revealed at the Frankfurt motor show back in September. The basic styling, with its taut surfacing and heavy creases, is highly reminiscent of the X5, although BMW says each body panel is unique. As with its more practical sibling, the body is a combination of steel, aluminium and plastic.

It’s based on the same four-wheel drive underpinnings as the X5, though the X6 has a wider rear track, less ground clearance and a lower centre of gravity. It also receives DPC (Dynamic Performance Control), which can apportion drive not only between the front and rear axles dependant upon grip, but also between the individual rear wheels.

On the inside
Practicality has clearly been a secondary consideration, with entry to the rear severely restricted by the intrusion of the large rear wheel arches into the door apertures, and rear seat headroom compromised by the heavy curvature of the roof. In an odd move, BMW has also decided to equip it with just four seats – a move that’s clearly aimed at separating it from the X5, which now comes with the option of a third seat row to boost its seat count to seven in total.

On the road
For a big and heavy SUV, the X6 possesses a healthy turn of speed and feels remarkably agile through a tricky combination of corners. Granted, we’ve only driven it on a circuit but there’s no getting away from the fact that the X6’s handling sets new, lofty standards for a car this size. It’s noticeably more agile than an X5. The effectiveness of DPC is immediately obvious too, seamless and fast-acting, helping the car corner in a more neutral fashion.

The prototypes we drove ran developments of BMW’s twin-turbocharged 3.0-litre in-line six-cylinder petrol and diesel engines. For the moment, the German car-maker is remaining tight-lipped on the actual outputs of each unit, although it does hint that power will be extended beyond the 306bhp and 286bhp currently seen in other BMW models. A turbocharged version of BMW’s 4.8-litre V8 is also planned, producing around 410bhp.

The new eight-speed automatic gearbox can be operated via paddles behind the steering wheel and provides a wide spread of ratios that help make the most of the engine’s strong torque characteristics. Unfortunately, it can sometimes prove indecisive between shifts when you’re really hauling along.

On your conscience
Photographs tend to mask the X6’s real size; it’s actually both longer and wider than an X5 and a bit of a heffer. No kerbweight figure has been put forward just yet, but you can bank on it being over 2000kg in base trim. To help improve fuel economy, all versions will receive regenerative braking systems as standard. There is also a hybrid version planned.

On your pocket
Prices for the X6 are expected to start around £45-50k, which will make it slightly more expensive than an X5, but allow it to go head to head with other stylish niche products like the Mercedes-Benz CLS.

On your drive?
It’s too early to be sure; our drive of the X6 was way too short to indicate with any certainty just how it will perform on the road. We don’t know enough about its mechanical specification or its projected price to recommend it, either. Rest assured, though, that if you’ve placed an order on one in the hope of taking delivery of the finest-handling SUV on the market, you’re exceedingly unlikely to be disappointed.

Sky Drives have many more terrific motor test drives in their motoring section - Click Here.  

 © 2008 BSkyB Ltd All Rights Reserved

 
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