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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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Bentley Back The Pageant Of Power      03 Jul 08


Bentley Motors has been announced as a Founder Sponsor of the inaugural Cholmondeley Pageant of Speed. The company will have the “Blower” Le Mans team car on display, alongside the latest models: the 2009 model: Continental Flying Spur and Flying Spur Speed. The Pageant of Power takes place on August 9th and 10th.

“We are delighted to get involved in this unique event from the off – and we hope to be part of the Pageant for years to come,” said Robin Peel, Bentley Motors’ Head of Marketing. “The Pageant is distinctive, of the highest quality and very English – a bit like Bentley in fact.” The initial sponsorship agreement is for three years.

bentleyMore than 120 historic sports and racing cars and motorcycles will compete on the newly created, RAC/MSA approved, 1.2 mile course. In addition there will be power boats racing on the lake and one of the UK’s largest collections of private and military helicopters flying in.

The event has been described by the Event Director James Hall as “a rather noisy garden party.” In addition to the mechanical events on and off the track there will be more traditional elements of bars and restaurants and shops of all kinds.

“It is really terrific to have attracted a name like Bentley as our first Founder Sponsor,” continued James Hall. “The Pageant of Power is, we believe, destined to become one of the events of the Cheshire Season and, in time a celebration of cars, boats and planes that will attract national and international competitors and spectators. We really could not have got off to a better start with a wonderful entry and now a wonderful sponsor.”

The event will feature 40 racing bikes and 80 sports cars – vintage, classic and modern day, competing on the new circuit. In addition there will be motorbikes and vintage cars on display in the grounds.

Inshore powerboat racing will take place on the 25 acre mere and helicopters will be flying in and displayed including the famous MASH bubble cabin helicopter and the original Army helicopter, the Skeeter made from canvas and wood.

There will be a trade village with attractions for all the family - picnics, jazz bands, food and champagne tents, shopping, crafts and a funfair.

Advance tickets are £25 per day for Adults – children under 16 go free, or £40 per adult for a weekend ticket. Ticket Hotline number is 01264 882200 or buy on-line at www.pageantofpower.com .
 
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