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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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Jaguar XF is the ladies definitive executive car by first choice
Written by Jaguar Media Resource   
2008 - Britain's best motoring website for women – evecars.com has named the Jaguar XF 'Best Executive Car' in its 2008 honours list.

new jaguar xfThe panel of women responsible for putting the XF and its competitors through their paces were, evecars.com editor Alex Jenner-Fust, Eve magazine's Rachael Ashley and Jessica Gibson, Autocar's Vicky Parrott and Eve reader Sarah Thane. Each appraised the cars using five key criteria: Comfort (driving position, space in the rear), Practicality (getting in and out, positioning a child seat), Space (boot volume and ease of loading) Parking and of course the Drive.

The XF is available with a choice of engines:
3.0 litre V6
2.7 litre twin-turbocharged V6 diesel
4.2 litre V8
4.2 litre supercharged V8
and specification.
All XFs have a six-speed automatic transmission which features Jaguar Sequential Shift™, allowing drivers the option of one-touch manual gearshift using steering wheel-mounted paddle controls.

The XF range in the UK Model On-the-road price 3.0 litre V6 Luxury £33,900 2.7 litre V6 Diesel Luxury £33,900 3.0 litre V6 Premium Luxury £37,500 2.7 litre V6 Diesel Premium Luxury £37,500 4.2 litre V8 Premium Luxury £45,500 4.2 litre Supercharged SV8 £54,900

Commenting on the award, Alex Jenner-Fust, editor of evecars.com said: "For a car that will take you seamlessly from school gates to boardroom, look no further. The Jaguar XF combines cutting-edge technology with a classic British feel. Driving it is a real pleasure, whether you're on the school run or cruising to the south of France. The stereo system is easy to use, while the seats are so comfortable you won't want to get out."

This is the second major award the XF has received this week, having earlier been named the Auto Express 'Car of the Year' 2008. This latest accolade brings the XF's tally of awards to 17 since its global debut in Frankfurt last year. Other awards include the prestigious 'Car of the Year' title from evecars.com's sister publication What Car?.

Geoff Cousins, UK Managing Director of Jaguar Cars, said: "The female market is incredibly important to Jaguar and it is great to see that XF really appeals to women with its combination of style and practicality."

Not only is the XF winning over motoring editors, it continues to capture the imagination of customers. Orders for this latest model currently total 7,000 in the UK and 22,000 internationally. And it is not only XF that continues to do well in its home market, sales for the Jaguar range in July were up 29.2% versus the same month last year, with X-TYPE performing well thanks to the introduction of the 2.2 litre diesel automatic.

Priced from £33,900 for the 2.7-litre diesel, the XF comes as standard with a generous specification featuring a host of innovative, industry-leading equipment. Highlights include the all-new JaguarDrive Selector™ and JaguarSense™ – a smart technical solution introducing touch or proximity-sensing control for overhead console lights and glovebox.

 
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