Competitive Insurance

compare the market

Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
powered_by.png, 1 kB

Home
Average Speed Cameras
Written by ABD Press Office   
Average Speed Cameras, Will There Soon Be One Everywhere?
11 Nov 08

Reports over the weekend suggested that Geoff Hoon is considering widespread replacement of fixed speed cameras with average speed ones, measuring speed over a long distance.

He claims that he understands why people dislike fixed cameras and that average speed cameras are "fairer, and encourage safe driving", but we say they are just bigger, nastier bullies and will utterly destroy safe driving in the long term.

"Fixed cameras had some logic behind them, in that they could be used in specific accident blackspots (like dangerous junctions) to make dozy drivers think about what they were doing," said the ABD's Nigel Humphries. "But average speed cameras will just make drivers switch off their brains and turn them into cruise control missiles - only a government that has given up on accident prevention and thinks that making people crash at the speed limit is the way forwards could support them."

The reason the ABD has been so critical of fixed cameras is that they have been badly misused, to the extent that their effect on road safety had actually been counter-productive. Reasons for this include:

• Cameras are seen as a panacea, so have been used instead of the correct safety solutions

• Many cameras are placed on roads with limits that are too low and are therefore mostly penalizing safe behaviour

• Camera partnerships have used them to raise revenue and the public inevitably sees a cynical motive in this

• The criteria for cameras to be used do not require the accidents to be speed related

• Public disapproval of cameras has led to drivers being unreceptive to all safety messages

• The need to justify unpopular cameras has led to the real causes of crashes being covered up

• Cameras distract drivers from the task of observing the road for genuine hazards, especially in urban areas

• The widespread use of cameras underpins the false safety message that speed setting by numbers is important and so undermines the ability of drivers to recognise and respond correctly to hazards such as children running out.

Average speed cameras do all of these things to a much more pernicious extent than fixed cameras. Their only positive is that they reduce the incidence of sudden braking caused by the misuse of fixed cameras on roads like the A14 in Cambridgeshire and in motorway roadworks, which has actually been shown to increase accidents!

"Overall, average speed cameras are a terrible nightmare for motorists, who hate travelling on roads equipped with them," concludes Humphries. "They are the ultimate embodiment of the late Auberon Waugh's great quotation that "speed cameras are fatuous instruments of oppression designed to exercise power for its own sake and impose subservience" and their use should be confined to motorway roadworks where they have a marginal benefit and do little harm."

If Hoon thinks these devices will be popular he is living on another planet.

- ends -

Notes to Editors:

The Association of British Drivers is run on a voluntary basis to lobby for the beleaguered British motorist:

"Reclaiming the roads for the people who pay for them"

"Demanding proper roads (and railways) in exchange for paying one seventh of all taxes"

"Debunking the nonsense you hear about the environmental impact of the car"

"Promoting effective road safety instead of the criminalisation of safe driving"

Bookmark this page
Add to: GoogleAdd to: StumbleUponAdd to: Del.icio.usAdd to: TechnoratiInformationAdd to: YahooAdd to: NewsvineAdd to: DiggAdd to: Blogmarks
 
< Prev   Next >
© 2009 Cheap Car Gap insurance, Cheap Motorbike and Van insurance, Warranty, Vehicle Finance & Motor loans
Competitive Car Insurance Quotes >> Compare The Market Car Insurance >> Cheap Car Insurance UK >> Cheap Motorbike Insurance Quotes >>
>> Cheap Van Insurance Quotes >> Cheap Womans Insurance Quotes >> Gap Insurance 

Pet Insurance by Animal Friends Gap Insurance by Click4Gap Car Finance and Loans by HSL Finance
Joomla! is Free Software released under the GNU/GPL License.