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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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Road Tax Charges - Nov Update
Written by ETA press office   

Road Tax U-Turn Welcomed By Green Group
11 Nov 08

A likely postponement of road tax increases for cars bought before 2006 has been welcomed by the Environmental Transport Association (ETA).

Changes announced in the last Budget meant that from 2009, all cars that had been on the road since 2001 would face rises in Vehicle Excise Duty (VED), but it now appears likely that next week’s Pre-Budget Report will announce that the retrospective emissions-based tax will be postponed. Did you know that the ETA has campaigned for road user charging for the past 18 years on behalf of the British motorist.

Director at the ETA, Andrew Davis said: “Higher-polluting cars should face some form of punitive taxation, but it is vital that green taxes are seen as well thought through and fair – it’s questionable whether such a sharply-increased retrospective tax will ever be seen in that way.”

The VED changes would have affected almost 70 per cent of Britain's 26 million drivers, but it was the retrospective aspect of the tax that most infuriated MPs of all parties.

The ETA believes that an equitable alternative to road tax would be national road user charging, for not only would such a system cut congestion and thereby help reduce emissions, it would save motorists money as there would no longer be any need for fuel duty or vehicle excise duty; most roads, most of the time, have no congestion, so many people would pay less.

The ETA is a not-for-profit, ethical breakdown organisation, providing carbon-neutral breakdown cover and insurance products. As well as encouraging responsible driving to reduce carbon, the ETA campaigns for sustainable transport. For background information on this story go to http://www.eta.co.uk/what-is-road-user-charging

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