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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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BikeSure Classic Motorcycle Insurance
Written by BikeSure   

Get the right cover with Bikesure's classic motorcycle insurance

BikeSure Classic Motorcycle InsuranceRecently a gathering in the West Country celebrated the 90th birthday of the Cotton motorcycle marque. These precious bikes dating back to the 1920s and earlier require special classic motorcycle insurance, but often getting insurance for them can be a bit of a problem. There are so many marques and variants of classic bikes that it's not surprising non-specialist insurance companies do not know where to start when it comes to valuation - and you can find yourself paying hugely over the odds for the wrong sort of cover.

Bikesure is a specialist motorcycle insurance broker that puts the needs of the classic bike enthusiast first. Because Bikesure has access to so many quality classic motorbike insurance schemes you can be sure of getting the right policy for your classic bike.

Bikesure's classic motorcycle insurance offers agreed-value cover. There are also policies covering special events such as track days, rallies and off-road events - especially important for classic bikes which only come out of storage to be shown off.

And if you've done any modifications and customisations, don't worry. When you speak to the staff at Bikesure you can be sure they'll ask you about your mods – not because it's a problem but because they are interested and want to make sure you've got the correct level of cover. Plus if you're lucky enough to own more than one bike Bikesure's policies covers any number of machines for only a small extra cost.There are also discounts for membership of owners' clubs, and limited mileage options.

Bikesure is 100% British owned and based. It has a huge range of specialist policies for the motorcycle enthusiast, including cheap bike insurance schemes for performance and custom bikes, scooters, trikes, quads and bug riders.

 
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