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Customer insight dispels comparison site myth

Price is far from the only consideration, says comparethemarket.com

New research from comparethemarket.com challenges the industry perception that all insurance purchases via comparison sites are driven by price. comparethemarket.com revealed today that over a typical month, 45 per cent of its motor customers did not buy the insurance that was listed as the cheapest*.

The research demonstrates that 45 per cent of customers are considering other factors in their choice of motor insurance beyond price; whether it be level of cover, excess or key features such as warranties, courtesy cars, windscreen cover or no-claims-bonus protection.

Kal Samra, Managing Director of comparethemarket.com said: "For a long time our broker and insurer colleagues have protested that price comparison sites are commoditising the market and bringing everything down to price. But our own experience proves that this isn't the case. comparethemarket.com presents customers with a fast and easy way to look at different insurance to suit their needs - and it's clear that people are keen to compare much more than simply prices."

comparethemarket.com has been specifically highlighted by Defaqto for its transparency to customers, thanks to the level of detail provided as part of the quote process. For each insurance brand comparethemarket.com summarises the total price due, monthly payments and key details about the insurance, including special features such as add-ons and other current offers, to ensure the customer can make an informed choice.

Kal Samra continued: "It's very important to us that we offer a trustworthy and thorough service to our customers. We guarantee that they can't get a better deal by going direct to the brands that we feature."

comparethemarket.com has been adding quality insurance brands to its panel in recent months, to ensure a broad spread. More than 400 prices are now researched for every motor insurance customer.

For further information please contact: comparethemarket.com

 
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Home arrow Articles arrow Proton arrow Proton Unveil the Proton GEN-2 ecoLogic
Proton Unveil the Proton GEN-2 ecoLogic
Written by Proton Cars (UK)   

Feeling The Pinch? A New Car Hits The Market Which Will Save Families The Equivalent Of Almost Three Months’ Food Bills
28 Aug 08

Proto Gen-2 ecoLogic Duel FuelWith families across the UK feeling the financial squeeze in almost all areas of their daily life, a new car has just been launched which will save its owner £500 per year – or the equivalent of almost three months food shopping .

In addition to the annual savings, the Proton GEN-2 ecoLogic instantly saves drivers money as it is already fitted with an LPG (Liquefied Petroleum Gas) conversion, which currently costs approximately £2,000 for other cars. The new dual fuel vehicle will enable drivers to fill up at a fraction of the cost of either petrol or diesel, thanks to LPG costing on average only 58.6p a litre . What’s more, neither car will cost any more to buy than their standard specification, unconverted counterparts.

Simon Park from Proton Cars UK commented: “Soaring food and utility bills are crippling many families and our dual fuel car provides a genuine solution for long-term savings at the pump.

“Although there are more than 1,400 LPG filling stations in the UK, drivers can opt to fill up with unleaded and switch at any point in their journey thanks to the car’s dual-fuel system.”

In 2000 Autogas Limited, a joint venture between Calor and Shell, was set up with the sole aim of making automotive LPG more readily available. Chris Taylor from Autogas said: “In the UK, LPG costs around half the price of petrol and diesel, usually resulting in annual savings of around 40 per cent in fuel costs. Recent independent tests have also shown that out of the three fuels, LPG has the best environmental record.”

New Gen-2 by ProtonConverted and fully warranted by Proton Cars the GEN-2 ecoLogic has a 1.6 litre engine, Lotus design ride and handling and is available in a 5-door hatchback or 4-door saloon – costing £10,995 and £10,795 respectively

For more information visit www.protonecologic.co.uk.

 
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